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7 Questions to Ask Before Choosing a Public Relations Agency
A successful PR campaign can help to grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit...
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PR Calendar for the Toy Industry
As a public relations agency, we have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the unnatural deadlines applied to us by the media is...
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6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency....
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6 Ways PR Helps Drive Sales
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways: Earn credibility. The big difference between public relations and...
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5 PR Tips My Dog Taught Me
Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk...
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5 PR Skills My Cat Taught Me
I’ve been living with cats for most of my adult life and let me tell you, they are the leaders of the house and sometimes of my life. The first year that Johnny, my current 13-year-old cat, lived with...
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6 Tips: How to Interview for a Public Relations Agency
So, drug you got yourself that interview with a public relations agency. Here are some tips on how to prepare for your interview: Review their website. I can’t stress enough the importance of being...
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A Big Idea Can Come From Odd Places
So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most...
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5 Tips to Manage Your Online Reputation
Here’s a great “geek joke”: Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful with what they post on social media because it may...
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How to Prepare for a Crisis
A crisis can happen at any moment. Most often, it happens when you are least prepared. And when it does happen, there is no such thing as a small crisis. In today’s environment things can go wrong...
View ArticleSkills They Don’t Teach You as a Public Relations Major
You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to...
View ArticleTips to Make Your Corporate Blog Standout
It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot...
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Nobody Calls Anymore
I just had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone,...
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9 Questions to Ask Before Hiring a PR Agency
A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for...
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9 PR Best Practices for Corporate Blogging
Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product. But before you jump...
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5 Ways to Ace a PR Presentation
OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the...
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Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong...
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5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what...
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6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency....
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Public Relations Strategies During the Pandemic: Keep Calm and Carry On
My great-grandparents both died during the 1918 pandemic that struck Philadelphia like a bolt of crackling lightening. As a small child I remember my parents speaking about it in hushed almost...
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